Going For Gender Balance

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This guide contains practical ideas to raise awareness of the need for gender balance in decision-making in European institutions and bodies, and gives examples of projects to promote good practice in a range of countries. It moves beyond electoral politics to consider other groups which are also involved in social and economic decision-making, such as trade unions and non-governmental organisations. It also looks at persuasive communication techniques used to sensitise opinion leaders and the general public to issues of gender equality.