Measuring media audiences

Routledge (1994)

9780415082907

228 pages | 140 x 230 mm | English

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Dewey 302.23

LC Classification P96.A83 .M4 1994

LC Control No. 93043868

Subject

Media Studies / General

Plot

This volume reveals how television ratings are derived, and how radio audiences and media readerships are estimated. The contributors, themselves experts in various fields, discuss their particular areas with an incisive comparative approach, using examples taken from across Europe.

Personal

Location	070 MEA
Index	5863
Added Date	Oct 02, 2018 15:43:29
Modified Date	Jan 14, 2019 14:50:56