Business Across Cultures: Effective Communication Strategies (English For Business Success)

effective communication strategies

Plot

Learner-centered and self-exploratory in its approach, this task-based oral skills text examines cross-cultural business practices and values. Its highly successful business case approach and methodology ask students to use critical thinking and problem-solving skills to explain their own cultural values. Each of its units includes language-expansion exercises.Cases (some authentic) present business situations where cross-cultural conflict interferes with the business at hand. Students then explore ways to repair these communication breakdowns.Each case analysis includes:-- Exercises in comprehension and problem solving, discussion/critical thinking, and written reflection-- Worldwide business practices-- Key business vocabulary and language exercises that introduce idioms and expressions related to the topic