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Thurston's Book of Magic Volume 3
Howard Thurston

Thurston's Book of Magic Volume 3

Library of Magic

Swift & Company (1932)
10
12 pages | 132 x 178 mm | USA | English
Dewey 793.8

Genre

  • Conjuring

Subject

  • Magic tricks

Plot

Thurston, Howard: (Swift) Book of Magic Volume 3
©1932 Howard Thurston
Softcover, saddle-stitched, 14 pages

Comments: Third in the series of premiums for Swift's Premium Meat Company, sponsor of Thurston's NBC radio show.

Contents:

3 A Message From Thurston
4 Well Balanced Egg
5 Thirst Handicap
6 Buttonhole Escape
7 Eye for Money
7 An Ace High Trick
8 Advertisement: Swift Premium Hams and Bacon
10 Contrary Coin
10 Jumping Peg: pencil
11 Natural Sixes: cards
12 Watch Out: watch & handkerchief
13 Spinning Away: coin
14 Advertisement: Swift



Thurston's Book of Magic-Library of Magic-Swift Premiums

"Thurston's Book of Magic-Library of Magic. Thurston had a radio show in the 1930s sponsored by Swift & Company, food products. Listen to the show and cut out parts of wrappers from Swift products. You could send in for magic tricks or these booklets. They are filled with magic, stunts, puzzles, etc. and a two page ad for Swift products. This lot is the complete series of five books.

DATE: Circa 1930s

SIZE: 3 1/2 by 6 1/2 inches, 12 pages each, plus orange light card covers

CONDITION: Volume 1 had splits on cover at binding fold, repaired with archival tissue tape. Minor use marks and ageing. In otherwise all are in very FINE Condition,

Personal

Owner Bryan-Keith Taylor
Location Magic Library (Home)
Read
Index 5540
Added Date Jul 01, 2017 03:06:55
Modified Date Apr 06, 2026 14:24:08

Value

Book Condition Fine

Notes

THURSTON's BOOK OF MAGIC" BOOKLETS - Approximately 1931-1932 Swift & Company. Each 3 1/2" x 6 1/4", 12 pages. The set contains five "Thurston's Book of Magic" softcover booklets issued as premiums by the Swift & Company. The first page of each booklet contains a message from Thurston, followed by explanations and illustrations of various tricks. Each Volume has a large Swift & Co. mid-spread product ad (ham and/or bacon). These booklets are in very good condition with No folds, separations or missing pieces. A nice representation.

---------------------------

Thurston, Howard
(1869-1936)
Born in Columbus, Ohio, the first magician Thurston saw was Alexander Herrmann, the “King of Magic.” Thurston resolved to match the style of his idol, but he briefly studied for the ministry before finally becoming a full-time magician.He first toured the United States with a small act. Then a European vaudeville tour started him on the road to magical fame. Thurston’s financial success in Europe let him build an illusion show which he took around the world. He visited Australia, India, and the Orient, polishing his skills and developing a stage presence that served him well. Thurston returned to the United States to succeed the then-reigning magician, Harry Kellar.
Wrote: Howard Thurston's Card Tricks (1903), 200 Tricks You Can Do (1926), 200 More Tricks You Can Do (1927) [ both books published together as 400 Tricks You Can Do in 1939].
Video Footage: http://www.youtube.com/watch?v=i6f4a2l_w3Y&mode=related&search=

------------------------------------

Howard Thurston
Born July 20, 1869
Columbus, Ohio, United States
Died April 13, 1936 (aged 66)
Miami, Florida, United States

Occupation Magician

Howard Thurston (July 20, 1869 – April 13, 1936) was a stage magician from Columbus, Ohio, United States. As a child, he ran away to join the circus, where his future partner Harry Kellar also performed. Thurston was deeply impressed after he attended magician Alexander Herrmann's magic show and was determined to equal his work. Alexander Herrmann was a French magician and was known as "Herrmann the Great". Thurston eventually became the most famous magician of his time. Thurston's traveling magic show was the biggest one of all; it was so large that it needed eight train cars to transport his road show.[1]

Early life
Howard Thurston was born June 24, 1867, in Columbus, Ohio. He was the middle son of William and Margaret Thurston. His father William Henry Thurston was a wheelwright and carriage maker who served briefly as a private during the Civil War in the Third Ohio Regiment. His mother Margaret (Cloude), was the daughter of an Ohio farmer.[2] He attended Mount Hermon School for Boys in Northfield, Massachusetts, class of 1893. Among his fellow students were Lee de Forest, "The Father of American Radio," and musical humorist Charles Ross Taggart, "The Old Country Fiddler."[3]

When he was a child, Thurston practiced sleight of hand, but his mother viewed this as "devil's work".[4]: 113  She later sent Thurston away to undertake Bible studies.[4]: 113  Eventually, Thurston saw one of Alexander Hermann's shows, which led to Thurston's decision to begin his career as a magician.[4]: 113 

Career
Thurston said, "The historian of magic can trace an unbroken line of succession from the Fakir of Ava in 1830 to my own entertainment."

The King of Cards

Howard Thurston in 1905
He is still famous for his work with playing cards. According to legend, a Mexican magician appeared at a magic shop owned by Otto Maurer in New York City. The enigmatic magician demonstrated how he could make cards disappear, one by one, at his fingertips.[5]

Maurer showed Thurston the move, which he would later feature in his act. He added the "Rising Cards" trick from Professor Hoffman's Modern Magic, the book from which Thurston had learned the rudiments of magic. For this trick, he would walk into the audience and ask several people to choose cards from a deck of cards. The deck was shuffled and placed into a clear glass. Thurston would then call for the chosen cards. One by one the cards would rise up to the top of the deck.

Thurston arranged an impromptu audition with Leon Herrmann, nephew of Alexander Herrmann. His performance fooled Leon. From that point on he called himself "The man that fooled Herrmann" and used the publicity to get booked into top vaudeville houses in the U.S. and Europe, billing himself as the King of Cards.[6]

Levitation illusion
Thurston became well known for performing a floating lady illusion known as the "Levitation of Princess Karnac". The illusion was originally performed by John Nevil Maskelyne and most famously by Harry Kellar.[7][8]

Magic historian Jim Steinmeyer has written that "In Thurston's hands, the Levitation of Princess Karnac became a masterpiece. The beautiful trick was perfectly suited to Thurston's lyrical baritone."[9] By 1908, the levitation illusion was sought by famous magicians. It was duplicated by Charles Joseph Carter on a world tour and had interested the magician Chung Ling Soo.[9]

Later years
Thurston continued presenting the Thurston–Kellar Show following the retirement of Kellar. He continued presenting for about thirty-five years until, on March 30, 1936, he suffered a stroke from a cerebral hemorrhage. He died on April 13 at his Oceanside apartment in Miami Beach, Florida. His death was attributed to pneumonia.[10][11][12] He is entombed at Green Lawn Abbey, a mausoleum in Columbus, Ohio,[13] which opened again to the public in 2021 after more than fifty years.[14]

Legacy
Thurston is quoted as a subject matter expert in Dale Carnegie's book How to Win Friends and Influence People. He appears in Part Two, Chapter One ("Do This and You'll Be Welcome Anywhere"), on pages 67–68 of the original text.[15]

A poster for Thurston can be seen in many episodes of the TV show The Magicians hanging on the wall of the protagonists student house, known as 'the physical kids' dorm, so named because the magic they perform is physical, as opposed to say, psychic, or illusion based magic. The poster's placement in the show would lead viewers to believe that Thurston was possibly a student of the school, and thus his performances used "real" magic.

Publications

Thurston performing a levitation illusion.
Articles

Revealing the Mysteries of Magic, an exposure of the methods of the Egyptian conjuror Tahra Bey. The Day (January, 1926)
Thurston, Howard. The Truth About Indian Magic. Popular Mechanics (April, 1927)
Thurston, Howard. Magic and How It Is Made. Popular Mechanics (October, 1927)
Books

Howard Thurston's Tricks With Cards (1903)
50 New Card Tricks (1905)
Thurston's Easy Pocket Tricks: The A-B-C of Magic (1915)
The Mishaps of Magicians (1927)
Fooling Millions (1928)
Tales of Magic and Mystery (1928)
My Life of Magic (1929)
400 Tricks You Can Do (1940)
References
Sevilla, Julio. "Howard Thurston (1869-1936)". All about magicians.com. Archived from the original on March 18, 2014. Retrieved April 17, 2012.
Steinmeyer, Jim (2011). "The Last Great Magician in the World: Howard Thurston versus Houdini & the battles of the American wizards". New York: Jeremy P. Tarcher/Penguin, a member of Penguin Group.
Boyce, Adam R. The Man from Vermont: Charlie Taggart, the Old Country Fiddler. Charleston, SC: The History Press, 2013. ISBN 9781626192119. Google Books. Retrieved February 24, 2016.
Randi, James (1992). Conjuring. New York: St. Martin's Press. ISBN 0-312-08634-2. OCLC 26162991.
Steinmeyer, Jim (2004). Hiding the Elephant. Da Capo Press. ISBN 0-7867-1401-8.
"Howard Thurston (1869–1936)." www.all-about-magicians.com. Retrieved February 24, 2016.
Pritchard, William Thomas. (1958). This is Magic: Secrets of the Conjurer's Craft. Citadel Press. p. 98 "In America, the Maskelyne Levitation was staged by Harry Kellar, who entitled it "The Levitation of Princess Karnac." Later, the illusion passed to Howard Thurston, who brought it back to England when he toured this country."
Price, David. (1985). Magic: A Pictorial History of Conjurers in the Theater. Cornwall Books. p. 147. ISBN 978-0845347386
Steinmeyer, Jim. (2006). The Glorious Deception: The Double Life of William Robinson, aka Chung Ling Soo, the Marvelous Chinese Conjurer. Da Capo Press. p. 346. ISBN 978-0786717705
"Leading American Illusionist Had Vast Repertoire, but Liked Card Tricks Best. Headed Last Big Show of Kind Played Before Royalty. Studied for Ministry". New York Times. April 14, 1936. Retrieved 2009-02-22.
"Thurston Dies Of Pneumonia At Miami Beach". Washington Post. April 14, 1936. Archived from the original on 2012-10-19. Retrieved 2009-02-22.
"Thurston, Peer of Magic, Dies in Miami". Chicago Tribune. April 14, 1936. Archived from the original on 2012-10-19. Retrieved 2009-02-22.
Myers, David; Walker, Elise Meyers. (2015). Wicked Columbus, Ohio. The History Press. p. 77. ISBN 978-1626199224
Hasson, Audrey (8 February 2021). "Green Lawn Abbey opens to the public for first time in 50+ years". WCMH-TV. Retrieved 11 February 2021.
Carnegie, Dale (2015-01-01). How to win friends and influence people. Magdalene Press. ISBN 9781897384558. OCLC 936559159.
Further reading
Steinmeyer, Jim (2011). The Last Greatest Magician in the World: Howard Thurston Versus Houdini & the Battles of the American Wizards. New York: Jeremy P. Tarcher/Penguin, a member of Penguin Group. ISBN 978-1-58542-845-8. OCLC 646111788.
Thurston, Grace; William L. Rhode; Charles Holzmueller (2006). My Magic Husband: Howard Thurston Unmasked. [United States]: Phil Temple Publication. OCLC 70700027.
Worthington, Thomas Chew. (1938). Recollections of Howard Thurston: Conjurer, Illusionist and Author. (With an introduction by Henry Ridgely Evans). Baltimore.
External links

Wikimedia Commons has media related to Howard Thurston.
"Howard Thurston". Magician. Find a Grave. Apr 22, 1999. Retrieved Aug 17, 2011.
"ThurstonMasterMagician.com - The #1 Source For Howard Thurston Information."
Howard Thurston - Master Magician on YouTube
Howard Thurston Encyclopædia Britannica
"Digital Howard" Classic Schemes
Howard Thurston at IMDb
Howard Thurston posters, held by the Billy Rose Theatre Division, New York Public Library for the Performing Arts
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