Adventures of the Big Boy, Vol. 1

Adventures of the Big Boy (or Adventures of Big Boy) was a promotional comic book given free to children visiting the restaurants. Intended to "give the kids something to do while they waited for their food", the book involves the escapades of Big Boy, his girlfriend Dolly and dog Nugget. From the comic books children could also join the Big Boy Club, a kids club offering them free Big Boy hamburgers, decoder cards, pin-back buttons and other premiums. The serial – sometimes called "King of the Giveaways" – once had distribution estimated at three million copies.

Manfred Bernhard commissioned Timely Comics to produce the book. In the first year Adventures of the Big Boy was managed by Sol Brodsky, written by Stan Lee and drawn by Bill Everett, Brodsky, and Dan DeCarlo. DeCarlo continued drawing in the second year and Lee writing the series through 1961. For 17 years, starting in the mid 1970s, Manny Stallman drew the (Marriott) series, followed by Bob Bindig who drew the series until 1995.