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It Happened In India
Kishore Biyani

It Happened In India

Rupa (Feb 02, 2007)
9788129111371
| Paperback
268 pages | 137 x 196 mm | English
Dewey 338.092
LC Classification HC432.5.B66 .B59 2007
LC Control No. 2007392096

Genre

  • Social Science

Subject

  • Businesspeople
  • Entrepreneurship

Plot

Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani s objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli. As large business houses enter the retail space, Kishore Biyani is not just concentrating on retail but aiming to capture the entire Indian consumption space. From building shopping malls, developing consumer brands to selling insurance, he is getting into every business where a customer spends her money.

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Added Date Oct 21, 2014 12:38:21
Modified Date Nov 04, 2014 06:33:30