The Design of Everyday Things

Basic Books (2013)

9780465055715

| Book

350 pages | 137 x 210 mm | English

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LC Classification TS171.4 .N67 2002

Genre

Business & Economics
Philosophy & Psychology

Subject

Business
Psychology

Plot

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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Added Date	Oct 29, 2014 10:23:24
Modified Date	Aug 17, 2015 11:38:29