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Webs of Innovation: The Networked Economy Demands New Ways to Innovate
Alexander Loudon | Roel Pieper

Webs of Innovation: The Networked Economy Demands New Ways to Innovate

FT.com (Nov 07, 2001)
0273656465
| Paperback
256 pages | 170 x 210 mm

Genre

  • Communication
  • Entrepeneurship
  • Management
  • Marketing

Subject

  • Economics
  • Innovation

Plot

This guide aims to help corporate decision makers choose from among different strategies for entering the new Web market. It discusses benefits and limitations of strategies involving the creation of separate Web divisions, mergers and acquisitions, and venture capital activities. Case studies look at real companies including Nokia, Volvo, and Cisco. Loudon was one of the early employees at the London-based headquarters of First Tuesday, the global entrepreneurial network. He is now a consultant and writer on the Internet revolution. Annotation c. Book News, Inc., Portland, OR (booknews.com)