The Elements Of Eloquence

Secrets of the Perfect Turn of Phrase

Plot

In an age unhealthily obsessed with substance. this is a book on the importance of pure style. from the bestselling author of The Etymologicon and The Horologicon. From classic poetry to pop lyrics and from the King James Bible to advertising slogans. Mark Forsyth explains the secrets that make a phrase - such as Tiger. Tiger. burning bright. or To be or not to be -. memorable In his inimitably entertaining and . witty style he takes apart famous lines and shows how you too can write like Shakespeare or Oscar Wilde Whether youre aiming for literary immortality or just an unforgettable one-liner. The Elements of Eloquence proves that you dont need to have anything to say - you simply need to say it well. Sparkling ... the book offers many pleasures ... I laughed out loud at the examples chosen ...