Blue Ocean Strategy

How to create uncontested market space and make the competition irrelevant

HBSP (Feb 03, 2005)

9781591396192

| Hardcover

240 pages | 154 x 234 mm | English

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Dewey 658.802

LC Classification HF5415.153 .K53 2005

LC Control No. 2004020857

Subject

Business & Economics

Plot

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?