Strategic Management: A Cross-Functional Approach

A Cross-Functional Approach

Plot

This book offers readers a cross-functional perspective on strategic managementemphasizing strategic concepts and tools from the fields of finance, accounting, international business, information systems, and marketing. It demonstrates that successful strategic management requires an ability to see the organization as a whole, and how different departments interact and depend on one other to survive in today's business world. Chapter topics discuss an overview of strategic management, the importance of creating value, developing a mission & understanding strategy, internal and external audits, setting objectives and making strategic choices, financial tools for strategic choice, strategy implementation, and assessing value creation. For company presidents, CEOs, executive directors, general managers, COOs, CFOs, vice presidents (of marketing, operations, sales, logistics, etc.), and regional sales managers.